Mobile commerce is one of the most promising industries in Brazil. Although there are there are 116 cell phones for every 100 people in Brazil, online traffic generated from mobiles and tablets represent only 1.5% of all internet traffic. By comparison, worldwide global mobile traffic represents 10% of total online traffic, according to StatCounter Global in 5/12. In India, more than half of total online traffic comes from mobile devices.
From the 1.5% of all web traffic that is generated from mobile devices, 42% comes from tablets and 55% mobile phones. Brazil had only 16 tablets available at the end of 2011, much less than smaller South American neighbors, such as Argentina, which had 39 different tablets available. At the same time, Brazil accounted for more than one-third of the value of sales of tablets in all Latin America, according to Euromonitor. The main reason why there are not so many tablets available in Brazil is because of high import taxes.
Ipad, the market leader, is assembled locally. Foxcoon has a factory in Jundiai, near Sao Paulo, with a curious address: Steve Jobs Avenue. Recently, Foxconn was involved in a big scandal in Brazil after Terry Gou, Foxconn owner, called workers animals at a company meeting.
Brazilians are not used to use their phones to shop. Below 1% of total online sales is made with mobiles phones. By contrast, in the US 8% of all online sales is made on mobile phones.
By 2015, at least half of Brazil’s population, or 100 million people, will have a mobile phone with Internet access.
(Adapted from: http://tinyurl.com/cuwecfq)
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